Why Email Marketing Still Outperforms Social Media for Real Estate Agents
Blog Author - Published Date
Alright, so you're a real estate agent, and you know how important it is to keep in touch with people. Email marketing is still a huge deal, even with all the social media stuff out there. It's how you can really connect with potential clients, keep them updated, and honestly, close more deals without running yourself ragged. We're talking about saving time and making more money. So, let's look at the best email marketing tools for realtors in 2025. These are the ones that can actually help your business grow.
Key Takeaways
- Encharge: This one is great for real estate teams that need strong automation and want to keep nurturing leads over time. It can grow with you.
- Mailchimp: If you're just starting out or have a smaller team, Mailchimp is a good pick. It's easy to use and has what you need for basic email campaigns.
- ActiveCampaign: For those with more complicated workflows, this tool is really good. It combines automation, customer relationship management, and even SMS.
- GetResponse: This is an all-in-one option. It has email, plus landing pages and webinars, which can be super helpful for getting new leads.
- Constant Contact: It's pretty user-friendly, with templates you can change easily. Plus, it helps with managing events, which is a nice bonus for real estate agents.
1. Encharge

Encharge is making waves, especially for real estate agents who want automation without needing a massive budget. It's not the biggest name out there, but it packs a punch, particularly if you're focused on nurturing leads through personalized email sequences. I've been playing around with it, and it's surprisingly intuitive.
The strength of Encharge lies in its ability to automate email campaigns for a smaller audience, making it a cost-effective solution for targeted marketing.
Here's a quick rundown of why it might be a good fit for you:
- Visual flow builder: Makes designing email sequences easy.
- Behavior-based segmentation: Targets leads based on their actions.
- Native integrations: Works well with other tools you might already use, like CRM systems.
It's not perfect, of course. If you're dealing with a huge volume of leads, you might find it a bit limiting. But for agents who want to create tailored experiences for their clients, Encharge is worth a look. It's all about finding the right tool for your specific needs, and Encharge definitely has its niche.
2. Mailchimp
Mailchimp is a pretty well-known name, and for good reason. It's been around for a while, and a lot of people find it easy to use. It's a solid choice if you're just starting out with email marketing and don't need a ton of fancy features. For real estate agents, email marketing is still super important, even with all the social media stuff going on. You can use Mailchimp to send out property updates, market reports, or even just follow up after an open house. Newsletters are often seen as the most useful thing for getting leads.
Here's a quick rundown of what Mailchimp brings to the table:
- A free plan for up to 2,000 contacts is available.
- They have pre-made email templates that are good for showing off listings or announcing open houses.
- You can set up automated email campaigns that trigger when someone does something, like asking for a home valuation.
- It tracks how well your emails are doing, like how many people open them or click on links. This helps you understand user-friendly email features.
Mailchimp's pricing is pretty straightforward, and you can upgrade as your needs grow. They have different plans depending on what you need, from basic to more advanced stuff.
Here's a simplified look at their pricing tiers:
Plan | Price | Description |
---|---|---|
Essentials | $13/month | Good for most businesses, includes automated marketing tools. |
Premium | $150/month | Ideal for professionals, offers industry-leading tools for automation and segmentation. |
Enterprise | Custom | Custom solution for multiple accounts, ideal for franchises, agencies, real estate firms, and more. |
3. ActiveCampaign
ActiveCampaign is a solid choice if you're looking for something that can handle a lot. It's been around for a while, and it's known for its automation and CRM capabilities. Basically, it's designed to help you manage your leads from the very first interaction all the way through closing the deal.
ActiveCampaign combines CRM features with email marketing to manage your leads from start to finish.
It's got a ton of features, which can be a good thing, but it also means there's a bit of a learning curve. If you're just starting out with email marketing, it might feel a little overwhelming at first. But if you're part of a larger team or you're dealing with a lot of clients, it could be exactly what you need. The automation builder is intuitive and the email builder and templates received a 4.5-star rating.
ActiveCampaign is ideal for agents with larger teams or those managing complex client pipelines.
Here's a quick rundown of what ActiveCampaign brings to the table:
- Highly customizable workflows triggered by user behavior.
- List segmentation for targeting specific client groups, such as first-time buyers or luxury home seekers.
- Integration with real estate tools like Zillow and BoomTown.
- Robust reporting to refine your campaigns.
Here's a look at the pricing tiers:
Plan | Starting Price | Features |
---|---|---|
Starter | $39/month | Personalized marketing campaigns |
Plus | $95/month | Automation, powerful customer insights |
Pro | $149/month | Cross-channel marketing, advanced automation |
4. GetResponse

GetResponse is a pretty versatile marketing platform. It's got a bunch of features, like email automation, landing pages, and even webinar hosting, which is pretty cool. For real estate folks, it's useful if you want to run property promotions, host virtual open houses, or build lead generation funnels, all within one tool.
Here's a quick rundown:
- Automated campaigns and segmentation
- Webinar hosting and registration pages
- Lead scoring and tagging
GetResponse gives you more than just email. With webinars and landing pages built-in, it's great for generating and converting leads. It's a solid choice if you want to run marketing funnels and virtual events without juggling a ton of different tools.
Why we recommend it for real estate teams: GetResponse gives you more than just email — with webinars and landing pages built-in, it’s great for generating and converting leads.
GetResponse's pricing looks something like this:
Plan | Price | Key Features |
---|---|---|
Starter | Starts at $39/mo | Personalized marketing campaigns |
Plus | Starts at $95/mo | Automation, powerful customer insights |
Pro | Starts at $149/mo | Cross-channel marketing, advanced automation |
5. Constant Contact
Constant Contact is pretty straightforward. It's got a bunch of real estate templates, which is nice, and it's not too hard to figure out. If you just want to send out newsletters and property listings without getting too deep into complicated automation, this could be a good pick.
It's got some built-in tools for events, like RSVPs, which could be useful if you're hosting open houses. List management is also decent, so keeping your contacts organized shouldn't be a total headache.
Honestly, it's not the fanciest option out there, but sometimes simple is good. If you're new to email marketing or just don't want to spend hours setting things up, Constant Contact is worth a look.
Here's a quick rundown of what I like:
- Easy to use, even if you're not a tech whiz.
- Lots of templates specifically for real estate.
- Event management tools are a plus for open houses.
6. Flodesk
Flodesk is all about making things look good, and keeping things simple. It's designed for people who want their emails to be visually appealing without needing a degree in graphic design. For real estate agents, this means you can easily create beautiful newsletters and property announcements. However, it's worth noting that Flodesk might not be the best choice if you need really advanced automation or in-depth analytics. It's more about aesthetics and ease of use than complex features.
Here's a quick rundown:
- Stunning email templates
- Simple setup
- Good for branded newsletters
Flodesk is great if you want your emails to look amazing without a lot of fuss. It's perfect for sending out property listings and updates with a polished, professional look.
Think of it this way: if your main goal is to send out visually appealing emails without getting bogged down in complicated settings, Flodesk could be a solid choice. It's especially useful for agents who want to maintain a strong brand’s visual identity.
On the other hand, if you need advanced features like CRM integrations or detailed reporting, you might find it a bit limiting. It really depends on what you prioritize in your email marketing strategy. It does offer simple subscriber segmentation, which can be helpful for targeting your audience, but it's not as robust as some other platforms.
Wrapping It Up
So, there you have it. Picking the right email marketing tool can really change how you do business in real estate. It's not just about sending out emails; it's about making your life easier, keeping in touch with people, and making sure you're always on their minds. Whether you go with something simple or a tool with all the bells and whistles, the main thing is to pick one that fits what you need. That way, you can spend less time on busywork and more time helping clients find their dream homes.
Frequently Asked Questions
Why is email marketing important for real estate agents?
Email marketing is super important for real estate agents because it lets them talk directly to potential clients. Unlike social media, where your posts might get lost, an email goes straight to someone's inbox. This helps agents build trust, share new listings, and keep in touch with people who might buy or sell a home. It's a great way to stay on their minds until they're ready to make a move.
How effective is email marketing in real estate?
Email marketing is very effective in real estate. Studies show it can be 40 times better than social media for getting new leads. For every dollar spent on email marketing, real estate agents can expect to get about $36 back. This makes it a very smart and cheap way to grow a real estate business.
Is Mailchimp good for real estate agents?
Yes, Mailchimp is a good choice for real estate agents, especially if they are just starting out or have a smaller list of contacts. It's easy to use and has helpful features like ready-made email designs, simple ways to send emails automatically, and tools to see how well your emails are doing. You can use it to send out newsletters, new property updates, or invitations to open houses.
How many real estate agents use email marketing?
A lot of real estate agents use email marketing. According to the National Association of Realtors, about 95% of their members use email every day. Also, 89% of them prefer email as their main way to talk to clients. Email marketing tools help generate about 21% of new leads in the real estate world.
What should real estate agents look for in an email marketing tool?
When picking an email marketing tool, real estate agents should look for a few key things. It should be easy to use, have good tools for sending emails automatically, and let you sort your contacts into different groups. It's also helpful if it has nice-looking templates for emails and can show you how many people are opening your emails and clicking on links. A tool that can connect with other systems you use, like a customer management system, is a big plus.
What is email automation for real estate agents?
Email automation means setting up emails to be sent out automatically based on certain actions or times. For example, when someone signs up for your newsletter, an automated email can welcome them. Or, if a client looks at a certain type of property on your website, an automated email can send them similar listings. This saves agents a lot of time and makes sure they stay in touch with potential clients regularly without having to do it all by hand.








